As with all start-up businesses, it takes patience to get the potential clientele interested in our product line. Not being the most patient people in the world, we're always looking to jump start the process any way we can.
So, how can we entice you to try out our music? Here are a few ideas we've been batting around; see which ones would be most effective in your opinion...
* We're putting together sample CD's in three categories - marching shows, concert music, and choral music - that we can send out to interested music teachers and other potential clients. Thanks to our dramatically upgraded software and computer system, we can record highly functional and representative recordings of brand new pieces that have never yet been performed by a live ensemble!
* Under consideration is a buy one-get one free plan... exactly what it sounds like, lower priced selection is marked down 100%.
* We have another mass mailing ready to go out, although frankly the actual business that's come from those so far hasn't been as significant as the Idaho word of mouth, which represents the vast majority of our sales to date.
* Advertisements in the MEJ and SBO are on the horizon as well...
What other ideas come to mind? The music we're producing is very exciting, and we very much want to share it with the world!
- Gordon and Melissa Smith, publishers, GPS MUSIC
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